The psychology of advertising
by
 
Fennis, Bob Michaël, 1968-

Title
: 
The psychology of advertising

Author
: 
Fennis, Bob Michaël, 1968-

ISBN
: 
9780203853238

Publication Information
: 
New York : Psychology Press, 2010.

Physical Description
: 
xi, 331 p. : ill.

Subject Term
: 
Advertising -- Psychological aspects.
 
Consumers -- Attitudes.

Added Author
: 
Stroebe, Wolfgang.

Electronic Access
: 
Click here to view


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book262853-1001ONLINEElektronik Kütüphane