Global marketing and advertising understanding cultural paradoxes
by
 
Mooij, Marieke K. de, 1943-

Title
: 
Global marketing and advertising understanding cultural paradoxes

Author
: 
Mooij, Marieke K. de, 1943-

ISBN
: 
9780203875100

Edition
: 
3rd ed.

Publication Information
: 
Los Angeles : SAGE, c2010.

Physical Description
: 
xviii, 323 p. : ill.

Subject Term
: 
Target marketing -- Cross-cultural studies.
 
Advertising -- Cross-cultural studies.
 
Consumer behavior -- Cross-cultural studies.

Electronic Access
: 
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LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book263183-1001ONLINEElektronik Kütüphane