Trademarks, brands and competitiveness
by
Lopes, Teresa da Silva, 1968-
Title
:
Trademarks, brands and competitiveness
Author
:
Lopes, Teresa da Silva, 1968-
ISBN
:
9780203861981
Publication Information
:
New York : Routledge, 2010.
Physical Description
:
xv, 248 p. : ill.
Series
:
Routledge international studies in business history ; 19
Series Title
:
Routledge international studies in business history ; 19
Subject Term
:
Brand name products -- History.
Trademarks -- History.
Commerce -- History.
Competition.
Added Author
:
Lopes, Teresa da Silva, 1968-
Duguid, Paul, 1954-
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 263843-1001 | ONLINE | | Elektronik Kütüphane |