The media handbook a complete guide to advertising media selection, planning, research, and buying
by
 
Katz, Helen E.

Title
: 
The media handbook a complete guide to advertising media selection, planning, research, and buying

Author
: 
Katz, Helen E.

ISBN
: 
9780203864555

Edition
: 
4th ed.

Publication Information
: 
New York : Routledge, 2010.

Physical Description
: 
xii, 212 p. : ill.

Series
: 
Communication series

Series Title
: 
Communication series

Subject Term
: 
Advertising media planning.
 
Mass media and business.
 
Marketing channels.

Electronic Access
: 
Click here to view


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book264937-1001ONLINEElektronik Kütüphane