Boomer marketing selling to a recession resistant market
by
 
Chaston, Ian.

Title
: 
Boomer marketing selling to a recession resistant market

Author
: 
Chaston, Ian.

ISBN
: 
9780203876398

Publication Information
: 
London : New York : Routledge, 2009.

Physical Description
: 
xii, 265 p. : ill.

Subject Term
: 
Market segmentation -- United States.
 
Target marketing -- United States.
 
Middle-aged consumers -- United States.
 
Baby boom generation -- United States.

Electronic Access
: 
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LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book265012-1001ONLINEElektronik Kütüphane