Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach
by
 
Neves, Marcos Fava.

Title
Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach

Author
Neves, Marcos Fava.

ISBN
9780203859865

Publication Information
New York : Routledge, 2010.

Physical Description
viii, 127 p. : ill.

Subject Term
Strategic planning.
 
Industrial management.
 
Marketing.
 
Competition.

Added Author
Castro, Luciano Thomé e.
 
Cônsoli, Matheus Alberto.

Electronic Access
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LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book265661-1001ONLINEElektronik Kütüphane