Creating powerful brands
by
De Chernatony, L. (Leslie)
Title
:
Creating powerful brands
Author
:
De Chernatony, L. (Leslie)
ISBN
:
9781856178501
Edition
:
4th ed.
Publication Information
:
Amsterdam : Butterworth-Heinemann, an imprint of Elsevier, 2011.
Physical Description
:
xxv, 483 p. : ill. (some col.), col. ports.
Subject Term
:
Product management.
Brand name products.
Added Author
:
McDonald, Malcolm, 1951-
Wallace, Elaine.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 266245-1001 | ONLINE | | Elektronik Kütüphane |