Creating powerful brands
by
 
De Chernatony, L. (Leslie)

Title
: 
Creating powerful brands

Author
: 
De Chernatony, L. (Leslie)

ISBN
: 
9781856178501

Edition
: 
4th ed.

Publication Information
: 
Amsterdam : Butterworth-Heinemann, an imprint of Elsevier, 2011.

Physical Description
: 
xxv, 483 p. : ill. (some col.), col. ports.

Subject Term
: 
Product management.
 
Brand name products.

Added Author
: 
McDonald, Malcolm, 1951-
 
Wallace, Elaine.

Electronic Access
: 
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LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book266245-1001ONLINEElektronik Kütüphane