Qualitative research methods in public relations and marketing communications
by
 
Daymon, Christine, 1952-

Title
: 
Qualitative research methods in public relations and marketing communications

Author
: 
Daymon, Christine, 1952-

ISBN
: 
9780203846544

Edition
: 
2nd ed.

Publication Information
: 
New York : Routledge, 2011.

Physical Description
: 
xi, 397 p.

Subject Term
: 
Corporations -- Public relations -- Research -- Methodology.
 
Public relations -- Research -- Methodology.
 
Marketing research -- Methodology.
 
Qualitative research.

Added Author
: 
Holloway, Immy.

Electronic Access
: 
Click here to view


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book266454-1001ONLINEElektronik Kütüphane