Marketing research : an applied orientation
by
 
Malhotra, Naresh K.

Title
Marketing research : an applied orientation

Author
Malhotra, Naresh K.

ISBN
9780136094234

Edition
6th ed.

Publication Information
Boston ; New York : Pearson, c2010.

Physical Description
929 p. : ill., ports. ; 28 cm.

Subject Term
Marketing research.
 
Marketing research -- Methodology.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/13/35623HF5415.2 M29 2011Beytepe Genel Koleksiyon
Beytepe LibraryBook7.2/14/102531HF5415.2 M29 2011Beytepe Genel Koleksiyon