Luxury brand management : a world of privilege
by
Chevalier, Michel.
Title
:
Luxury brand management : a world of privilege
Author
:
Chevalier, Michel.
ISBN
:
9780470823262
9781118171769
Publication Information
:
Singapore : John Wiley & Sons (Asia), 2008.
Physical Description
:
xiv, 423 p. : ill. ; c24 cm.
Subject Term
:
Brand name products -- Management.
Branding (Marketing)
Luxuries -- Marketing.
Added Author
:
Mazzalovo, Gerald.
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Beytepe Library | Book | 7.2/14/1834 | HD69.B7 C473 2008 | | Beytepe Genel Koleksiyon |