Basic marketing research : integration of social media
by
 
Malhotra, Naresh K.

Title
: 
Basic marketing research : integration of social media

Author
: 
Malhotra, Naresh K.

ISBN
: 
9780132570183

Edition
: 
4th ed.

Publication Information
: 
Upper Saddle River, N.J. ; Harlow : Pearson, c2012.

Physical Description
: 
672 p. : col. ill. ; 28 cm.

General Note
: 
Previous ed.: 2009.

Subject Term
: 
Marketing research.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/14/1847HF5415.2 M35 2012Beytepe Genel Koleksiyon