Strategic brand management : building, measuring, and managing brand equity
by
Keller, Kevin Lane.
Title
:
Strategic brand management : building, measuring, and managing brand equity
Author
:
Keller, Kevin Lane.
ISBN
:
9780273779414
Edition
:
4th ed., Global ed.
Publication Information
:
Boston, [Mass.] ; London : Pearson, c2013.
Physical Description
:
590 p. : col. ill., ports. (chiefly col.) ; 28 cm.
Subject Term
:
Brand name products -- Management.
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Beytepe Library | Book | 7.2/14/1842 | HD69.B7 K45 2013 | | Beytepe Genel Koleksiyon |
Beytepe Library | Book | 7.2/14/106965 | HD69.B7 K45 2013 | | Beytepe Genel Koleksiyon |