Strategic brand management : building, measuring, and managing brand equity
by
 
Keller, Kevin Lane.

Title
: 
Strategic brand management : building, measuring, and managing brand equity

Author
: 
Keller, Kevin Lane.

ISBN
: 
9780273779414

Edition
: 
4th ed., Global ed.

Publication Information
: 
Boston, [Mass.] ; London : Pearson, c2013.

Physical Description
: 
590 p. : col. ill., ports. (chiefly col.) ; 28 cm.

Subject Term
: 
Brand name products -- Management.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/14/1842HD69.B7 K45 2013Beytepe Genel Koleksiyon
Beytepe LibraryBook7.2/14/106965HD69.B7 K45 2013Beytepe Genel Koleksiyon