Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
by
 
Netemeyer, Richard G., 1956-

Title
: 
Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Author
: 
Netemeyer, Richard G., 1956-

ISBN
: 
9781478428251

Edition
: 
3rd ed.

Publication Information
: 
Los Angeles : SAGE, c2011.

Physical Description
: 
45 p. : ill.

Subject Term
: 
Marketing research.
 
Consumer behavior -- Research.

Added Author
: 
Netemeyer, Richard G., 1956-
 
Haws, Kelly L.
 
Bearden, William O., 1945- Handbook of marketing scales.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/13/35620HF5415.3 B324 2011Beytepe Genel Koleksiyon