Anime's media mix franchising toys and characters in Japan
by
 
Steinberg, Marc, 1977-

Title
Anime's media mix franchising toys and characters in Japan

Author
Steinberg, Marc, 1977-

ISBN
9780816680238

Publication Information
Minneapolis : University of Minnesota Press, c2012. (Baltimore, Md. : Project MUSE, 2014)

Physical Description
1 online resource (xvii, 314 p. )

Subject Term
Comic books, strips, etc. -- Japan -- History and criticism.
 
Animated films -- Japan -- History and criticism.
 
Animated television programs -- Japan -- History and criticism.
 
Comic strip characters -- Japan.
 
Cartoon characters -- Japan.
 
Character toys -- Japan.
 
Character merchandising -- Japan.

Added Corporate Author
Project Muse.

Electronic Access
Full text available:


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book276906-1001ONLINEElektronik Kütüphane