Cracking the code leveraging consumer psychology to drive profitability
by
 
Posavac, Steven S., 1969-

Title
: 
Cracking the code leveraging consumer psychology to drive profitability

Author
: 
Posavac, Steven S., 1969-

ISBN
: 
9780765629661

Publication Information
: 
Armonk, N.Y. : M.E. Sharpe, c2012

Physical Description
: 
1 online resource (xi, 331 p.) : ill.

Subject Term
: 
Consumer behavior.
 
Marketing -- Management.

Added Author
: 
Posavac, Steven S., 1969-

Added Corporate Author
: 
Society for Consumer Psychology.

Electronic Access
: 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=392887


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book278610-1001ONLINEElektronik Kütüphane