Marketing Semiotics Signs, Strategies, and Brand Value.
by
 
Oswald, Laura R.

Title
: 
Marketing Semiotics Signs, Strategies, and Brand Value.

Author
: 
Oswald, Laura R.

ISBN
: 
9780191617867
 
9781283426701

Publication Information
: 
Oxford : OUP Oxford, 2011.

Physical Description
: 
1 online resource (233 p.)

Subject Term
: 
Communication in marketing.
 
Semiotics.

Electronic Access
: 
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=422128


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book278997-1001ONLINEElektronik Kütüphane