Marketing IT products and services
by
Keyes, Jessica, 1950-
Title
:
Marketing IT products and services
Author
:
Keyes, Jessica, 1950-
ISBN
:
9781439803202
Publication Information
:
Boca Raton, Fla. : CRC Press, c2010.
Physical Description
:
xviii, 324 p. : ill.
Contents
:
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
Subject Term
:
Marketing.
Information technology -- Management.
Industrial management.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 286062-1001 | ONLINE | | Elektronik Kütüphane |