New food product development from concept to marketplace
by
Fuller, Gordon W.
Title
:
New food product development from concept to marketplace
Author
:
Fuller, Gordon W.
ISBN
:
9781439818657
Edition
:
3rd ed.
Publication Information
:
Boca Raton : Taylor & Francis, 2011.
Physical Description
:
xix, 487 p. : ill.
Contents
:
1. What is new food product development? -- 2. The new product development team : company organization and its influence on new product development -- 3. What are the sources for new product ideas? -- 4. Strategy and the strategists -- 5. The tacticians : their influence in product development -- 6. The legal department : protecting the company, it's name, goodwill, and image -- 7. Quality control : protecting the consumer, the product, and the company -- 8. Going to market : success or failure? -- 9. Why farm out new product development? -- 10. New food product development in the food service industry -- 11. Product development in the food additive and food ingredient industries -- 12. Dancing but uncertain of the music.
Subject Term
:
Food -- Marketing.
Food -- Research.
New products -- Marketing.
Product management.
Food industry and trade -- Technological innovations.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 287976-1001 | ONLINE | | Elektronik Kütüphane |