New food product development from concept to marketplace
by
 
Fuller, Gordon W.

Title
New food product development from concept to marketplace

Author
Fuller, Gordon W.

ISBN
9781439818657

Edition
3rd ed.

Publication Information
Boca Raton : Taylor & Francis, 2011.

Physical Description
xix, 487 p. : ill.

Contents
1. What is new food product development? -- 2. The new product development team : company organization and its influence on new product development -- 3. What are the sources for new product ideas? -- 4. Strategy and the strategists -- 5. The tacticians : their influence in product development -- 6. The legal department : protecting the company, it's name, goodwill, and image -- 7. Quality control : protecting the consumer, the product, and the company -- 8. Going to market : success or failure? -- 9. Why farm out new product development? -- 10. New food product development in the food service industry -- 11. Product development in the food additive and food ingredient industries -- 12. Dancing but uncertain of the music.

Subject Term
Food -- Marketing.
 
Food -- Research.
 
New products -- Marketing.
 
Product management.
 
Food industry and trade -- Technological innovations.

Electronic Access
Distributed by publisher. Purchase or institutional license may be required for access.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book287976-1001ONLINEElektronik Kütüphane