Pharmaceutical product strategy using dynamic modeling for effective brand planning
by
Paich, Mark.
Title
:
Pharmaceutical product strategy using dynamic modeling for effective brand planning
Author
:
Paich, Mark.
ISBN
:
9780203492529
Publication Information
:
Boca Raton, FL : Interpharm/CRC, 2005.
Physical Description
:
xvii, 306 p. : ill.
Subject Term
:
Drugs -- Marketing.
Brand name products -- Mathematical models.
Pharmaceutical industry -- Mathematical models.
Added Author
:
Peck, Corey.
Valant, Jason.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 290197-1001 | ONLINE | | Elektronik Kütüphane |