Pharmaceutical product strategy using dynamic modeling for effective brand planning
by
 
Paich, Mark.

Title
: 
Pharmaceutical product strategy using dynamic modeling for effective brand planning

Author
: 
Paich, Mark.

ISBN
: 
9780203492529

Publication Information
: 
Boca Raton, FL : Interpharm/CRC, 2005.

Physical Description
: 
xvii, 306 p. : ill.

Subject Term
: 
Drugs -- Marketing.
 
Brand name products -- Mathematical models.
 
Pharmaceutical industry -- Mathematical models.

Added Author
: 
Peck, Corey.
 
Valant, Jason.

Electronic Access
: 
Distributed by publisher. Purchase or institutional license may be required for access.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book290197-1001ONLINEElektronik Kütüphane