The new emerging market multinationals four strategies for disrupting markets and building brands
by
 
Chattopadhyay, Amitava.

Title
: 
The new emerging market multinationals four strategies for disrupting markets and building brands

Author
: 
Chattopadhyay, Amitava.

ISBN
: 
9780071782906

Publication Information
: 
New York : McGraw Hill Professional, [2012]

Physical Description
: 
1 electronic text (xii, 335 p. : ill.) : PDF file.

Series
: 
McGraw Hill ebook library. Business. Business skills

Series Title
: 
McGraw Hill ebook library. Business. Business skills

Subject Term
: 
Branding (Marketing)
 
Product management.
 
Brand name products.
 
Brand name products -- Management.
 
International business enterprises.
 
International business enterprises -- Management.
 
Export marketing.

Added Author
: 
Batra, Rajeev.
 
Ozsomer, Aysegul.

Electronic Access
: 
Subscription required


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book292526-1001ONLINEElektronik Kütüphane