Manager's guide to marketing, advertising, and publicity
by
 
Callen, Barry.

Title
: 
Manager's guide to marketing, advertising, and publicity

Author
: 
Callen, Barry.

ISBN
: 
9780071713467

Publication Information
: 
New York : McGraw Hill Professional, 2011.

Physical Description
: 
1 electronic text (xviii, 250 p. : ill.) : PDF file.

Series
: 
McGraw Hill ebook library. Business, Business skills

Series Title
: 
McGraw Hill ebook library. Business, Business skills

Subject Term
: 
Marketing.
 
Advertising.
 
Publicity.
 
Management.

Electronic Access
: 
Subscription required


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book292582-1001ONLINEElektronik Kütüphane