Contextual pricing the death of list price and the new market reality
by
 
Docters, Robert G.

Title
: 
Contextual pricing the death of list price and the new market reality

Author
: 
Docters, Robert G.

ISBN
: 
9780071773263

Publication Information
: 
New York : McGraw Hill Professional, [2012]

Physical Description
: 
1 electronic text (vi, 264 p. : ill.) : PDF file.

Series
: 
McGraw Hill ebook library. Business. Process management

Series Title
: 
McGraw Hill ebook library. Business. Process management

Subject Term
: 
Pricing.
 
Marketing.
 
Branding (Marketing)
 
Competition.
 
New products -- Marketing.

Added Author
: 
Hanson, John.
 
Nguyen, Cecilia.
 
Barzelay, Michael.

Electronic Access
: 
Subscription required


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book292988-1001ONLINEElektronik Kütüphane