Contextual pricing the death of list price and the new market reality
by
Docters, Robert G.
Title
:
Contextual pricing the death of list price and the new market reality
Author
:
Docters, Robert G.
ISBN
:
9780071773263
Publication Information
:
New York : McGraw Hill Professional, [2012]
Physical Description
:
1 electronic text (vi, 264 p. : ill.) : PDF file.
Series
:
McGraw Hill ebook library. Business. Process management
Series Title
:
McGraw Hill ebook library. Business. Process management
Subject Term
:
Pricing.
Marketing.
Branding (Marketing)
Competition.
New products -- Marketing.
Added Author
:
Hanson, John.
Nguyen, Cecilia.
Barzelay, Michael.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 292988-1001 | ONLINE | | Elektronik Kütüphane |