A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms
by
Phillips, Andrea, 1974-
Title
:
A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms
Author
:
Phillips, Andrea, 1974-
ISBN
:
9780071791533
Publication Information
:
New York : McGraw Hill Professional, [2012]
Physical Description
:
1 electronic text (xii, 272 p. : ill. (some col.)) : PDF file.
Series
:
McGraw Hill ebook library. Business. Sales & marketing
Series Title
:
McGraw Hill ebook library. Business. Sales & marketing
Subject Term
:
Digital storytelling.
Interactive multimedia.
Internet entertainment industry.
Marketing -- Psychological aspects.
Storytelling.
Business communication.
Web sites -- Design.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 293053-1001 | ONLINE | | Elektronik Kütüphane |