Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
by
 
Post, Karen.

Title
: 
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

Author
: 
Post, Karen.

ISBN
: 
9780071776066

Publication Information
: 
New York : McGraw Hill Professional, [2012]

Physical Description
: 
1 electronic text (xxiv, 262 p.) : PDF file.

Series
: 
McGraw Hill ebook library. Business. Sales & marketing

Series Title
: 
McGraw Hill ebook library. Business. Sales & marketing

Subject Term
: 
Brand name products.
 
Branding (Marketing)
 
Technological innovations -- Management.
 
Brand name products -- Management.
 
Social media -- Marketing.

Electronic Access
: 
Subscription required


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book293061-1001ONLINEElektronik Kütüphane