Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
by
Post, Karen.
Title
:
Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference
Author
:
Post, Karen.
ISBN
:
9780071776066
Publication Information
:
New York : McGraw Hill Professional, [2012]
Physical Description
:
1 electronic text (xxiv, 262 p.) : PDF file.
Series
:
McGraw Hill ebook library. Business. Sales & marketing
Series Title
:
McGraw Hill ebook library. Business. Sales & marketing
Subject Term
:
Brand name products.
Branding (Marketing)
Technological innovations -- Management.
Brand name products -- Management.
Social media -- Marketing.
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 293061-1001 | ONLINE | | Elektronik Kütüphane |