The product manager's handbook
by
 
Gorchels, Linda.

Title
: 
The product manager's handbook

Author
: 
Gorchels, Linda.

ISBN
: 
9780071773416

Edition
: 
4th ed.

Publication Information
: 
New York : McGraw-Hill Professional, 2012.

Physical Description
: 
1 electronic text (viii, 392 p. : ill.) : PDF file.

Series
: 
McGraw Hill ebook library. Business. Sales & marketing

Series Title
: 
McGraw Hill ebook library. Business. Sales & marketing

Subject Term
: 
Product management.
 
New products -- Marketing.
 
Business planning.

Electronic Access
: 
Subscription required


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book293068-1001ONLINEElektronik Kütüphane