The successful marketing plan a disciplined and comprehensive approach
by
 
Hiebing, Roman G.

Title
The successful marketing plan a disciplined and comprehensive approach

Author
Hiebing, Roman G.

ISBN
9780071611237

Edition
Fully Rev. and expanded 3rd ed.

Publication Information
New York : McGraw Hill Professional, 2011.

Physical Description
1 electronic text (xxxii, 544 p. : ill.) : PDF file.

Series
McGraw Hill ebook library. Business, Sales & marketing

Series Title
McGraw Hill ebook library. Business, Sales & marketing

Subject Term
Marketing -- Planning.
 
Marketing -- Management.
 
Marketing -- Decision making.
 
Sales promotion.

Added Author
Cooper, Scott W.

Electronic Access
Subscription required


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book293080-1001ONLINEElektronik Kütüphane