The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency
by
 
Sugiyama, Kotaro.

Title
: 
The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

Author
: 
Sugiyama, Kotaro.

ISBN
: 
9780071752787

Publication Information
: 
New York : McGraw Hill Professional, 2011.

Physical Description
: 
1 electronic text (xxiv, 310 p. : ill.) : PDF file.

Series
: 
McGraw Hill ebook library. Business, Sales & marketing

Series Title
: 
McGraw Hill ebook library. Business, Sales & marketing

Corporate Subject
: 
Dents�u.

Subject Term
: 
Advertising agencies -- Japan -- Management.
 
Marketing -- Management.
 
Advertising.
 
Creative ability in business.
 
Customer relations.

Added Author
: 
Andree, Tim.

Electronic Access
: 
Subscription required


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book293081-1001ONLINEElektronik Kütüphane