Personality not included why companies lose their authenticity--and how great brands get it back
by
Bhargava, Rohit.
Title
:
Personality not included why companies lose their authenticity--and how great brands get it back
Author
:
Bhargava, Rohit.
ISBN
:
9780071545228
Publication Information
:
New York : McGraw Hill Professional, 2011.
Physical Description
:
1 electronic text (xiv, 300 p. : ill.) : PDF file.
Series
:
McGraw Hill ebook library. Business, Sales & marketing
Series Title
:
McGraw Hill ebook library. Business, Sales & marketing
Subject Term
:
Branding (Marketing)
Authenticity (Philosophy)
Organizational behavior.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 293106-1001 | ONLINE | | Elektronik Kütüphane |