The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
by
 
Knapp, Duane E.

Title
: 
The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

Author
: 
Knapp, Duane E.

ISBN
: 
9780071641425

Publication Information
: 
New York : McGraw Hill Professional, 2011.

Physical Description
: 
1 electronic text (xix, 264 p. : ill.) : PDF file.

Series
: 
McGraw Hill ebook library. Business, Sales & marketing

Series Title
: 
McGraw Hill ebook library. Business, Sales & marketing

Subject Term
: 
Brand name products.
 
Customer relations.
 
Customer services.
 
Consumer satisfaction.
 
Brand loyalty.

Electronic Access
: 
Subscription required


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book293114-1001ONLINEElektronik Kütüphane