Repositioning marketing in an era of competition, change, and crisis
by
 
Trout, Jack.

Title
: 
Repositioning marketing in an era of competition, change, and crisis

Author
: 
Trout, Jack.

ISBN
: 
9780071637107

Publication Information
: 
New York : McGraw Hill Professional, 2011.

Physical Description
: 
1 electronic text (iv, 217 p.) : PDF file.

Series
: 
McGraw Hill ebook library. Business, Sales & marketing

Series Title
: 
McGraw Hill ebook library. Business, Sales & marketing

Subject Term
: 
Positioning (Advertising)
 
Competition.
 
Strategic planning.
 
Marketing.

Added Author
: 
Rivkin, Steve, 1947-

Electronic Access
: 
Subscription required


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book293117-1001ONLINEElektronik Kütüphane