The big book of marketing lessons and best practices from the world's greatest companies
by
Bennett, Anthony G.
Title
:
The big book of marketing lessons and best practices from the world's greatest companies
Author
:
Bennett, Anthony G.
ISBN
:
9780071626156
Publication Information
:
New York : McGraw Hill Professional, 2011.
Physical Description
:
1 electronic text (xv, 464 p. : ill.) : PDF file.
Series
:
McGraw Hill ebook library. Business, Sales & marketing
Series Title
:
McGraw Hill ebook library. Business, Sales & marketing
Subject Term
:
Marketing -- Case studies.
Business ethics -- Case studies.
Decision making -- Moral and ethical aspects -- Case studies.
Organizational behavior -- Case studies.
Branding (Marketing) -- Case studies.
Marketing research -- Case studies.
Consumer behavior -- Case studies.
Industrial procurement -- Case studies.
Communication in marketing -- Case studies.
Selling -- Case studies.
Advertising -- Case studies.
Public relations -- Case studies.
Customer relations -- Case studies.
Sales promotion -- Case studies.
Direct marketing -- Case studies.
Brand loyalty -- Case studies.
Product management -- Case studies.
New products -- Case studies.
Packaging -- Case studies.
Pricing -- Case studies.
Quality circles -- Case studies.
Quality control -- Case studies.
Business logistics -- Case studies.
Wholesale trade -- Case studies.
Warehouses -- Management -- Case studies.
Delivery of goods -- Management -- Case studies.
Retail trade -- Case studies.
Electronic commerce -- Case studies.
Added Author
:
Bennett, Anthony G.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 293121-1001 | ONLINE | | Elektronik Kütüphane |