Data mining techniques in CRM inside customer segmentation
by
 
Tsiptsis, Konstantinos.

Title
: 
Data mining techniques in CRM inside customer segmentation

Author
: 
Tsiptsis, Konstantinos.

ISBN
: 
9780470685815
 
9781282491144

Publication Information
: 
Hoboken, N.J. : Wiley, 2010.

Physical Description
: 
1 online resource.

Subject Term
: 
Customer relations -- Management -- Data processing.
 
Customer relations -- Management.
 
Data mining.

Added Author
: 
Chorianopoulos, Antonios.

Added Corporate Author
: 
Wiley InterScience (Online service)

Electronic Access
: 
John Wiley http://dx.doi.org/10.1002/9780470685815
 
MyiLibrary, Table of contents http://www.myilibrary.com?id=249114&ref=toc


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book298180-1001ONLINEElektronik Kütüphane