Data mining techniques in CRM inside customer segmentation
by
Tsiptsis, Konstantinos.
Title
:
Data mining techniques in CRM inside customer segmentation
Author
:
Tsiptsis, Konstantinos.
ISBN
:
9780470685815
9781282491144
Publication Information
:
Hoboken, N.J. : Wiley, 2010.
Physical Description
:
1 online resource.
Subject Term
:
Customer relations -- Management -- Data processing.
Customer relations -- Management.
Data mining.
Added Author
:
Chorianopoulos, Antonios.
Added Corporate Author
:
Wiley InterScience (Online service)
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 298180-1001 | ONLINE | | Elektronik Kütüphane |