Product innovation toolbox a field guide to consumer understanding and research
by
 
Beckley, Jacqueline H.

Title
: 
Product innovation toolbox a field guide to consumer understanding and research

Author
: 
Beckley, Jacqueline H.

ISBN
: 
9781118229248
 
9781118229255

Publication Information
: 
Hoboken : John Wiley & Sons, 2012.

Physical Description
: 
1 online resource (418 p.)

Subject Term
: 
New products.
 
Consumer behavior.
 
Marketing research.

Genre
: 
Electronic books.

Added Author
: 
Beckley, Jacqueline H.
 
Paredes, Maria Dulce.
 
Lopetcharat, Kannapon.

Electronic Access
: 
Ebook Library http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624
 
John Wiley http://dx.doi.org/10.1002/9781118229248
 
http://swb.eblib.com/patron/FullRecord.aspx?p=861624


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book299171-1001ONLINEElektronik Kütüphane