Differentiate or die survival in our era of killer competition
by
 
Trout, Jack.

Title
: 
Differentiate or die survival in our era of killer competition

Author
: 
Trout, Jack.

ISBN
: 
9780470267752
 
9781118258040

Edition
: 
2nd ed.

Publication Information
: 
Hoboken, N.J. : John Wiley & Sons, c2008.

Physical Description
: 
1 online resource (x, 262 p.)

Subject Term
: 
Advertising -- Brand name products.
 
Brand name products.
 
Competition.

Added Author
: 
Rivkin, Steve, 1947-

Electronic Access
: 
Safari Books Online http://proquest.safaribooksonline.com/9780470223390
 
John Wiley http://dx.doi.org/10.1002/9781118258040
 
Books24x7 http://www.books24x7.com/marc.asp?bookid=24322
 
OverDrive (PDF) http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=50
 
OverDrive (Kindle) http://www.contentreserve.com/TitleInfo.asp?ID={06083DE4-36B2-411F-8F7F-7F3A15B4433F}&Format=420
 
Image http://images.contentreserve.com/ImageType-100/0128-1/{06083DE4-36B2-411F-8F7F-7F3A15B4433F}Img100.jpg


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book303126-1001ONLINEElektronik Kütüphane