Eating the big fish how challenger brands can compete against brand leaders
by
 
Morgan, Adam, 1969-

Title
: 
Eating the big fish how challenger brands can compete against brand leaders

Author
: 
Morgan, Adam, 1969-

ISBN
: 
9781118257944
 
9780470409978
 
9780470409954

Edition
: 
2nd ed., [Rev. & expanded].

Publication Information
: 
Hoboken, N.J. : Wiley, c2009.

Physical Description
: 
1 online resource (xxiv, 336 p.) : ill.

Subject Term
: 
Product management.
 
Brand name products -- Management.
 
New products.

Electronic Access
: 
Click for information on Adobe Digital Editions version
 
Click for information on Mobipocket Reader version
 
Image http://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg
 
Wiley InterScience http://dx.doi.org/10.1002/9781118257944


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book303895-1001ONLINEElektronik Kütüphane