Strategic communications for nonprofit organizations seven steps to creating a successful plan
by
Patterson, Sally J.
Title
:
Strategic communications for nonprofit organizations seven steps to creating a successful plan
Author
:
Patterson, Sally J.
ISBN
:
9780470442708
9780470442715
9780470443118
9781118386804
Edition
:
2nd ed.
Publication Information
:
Hoboken, N.J. : Wiley, c2009.
Physical Description
:
1 online resource (xiv, 274 p.) : ill.
Subject Term
:
Nonprofit organizations -- Marketing -- Planning.
Advocacy advertising -- Planning.
Institutional advertising -- Planning.
Added Author
:
Radtke, Janel M.
Radtke, Janel M. Strategic communications for nonprofit organizations.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Online Library | E-Book | 304088-1001 | ONLINE | | Elektronik Kütüphane |