International marketing : an Asia-Pacific perspective
by
 
Fletcher, Richard, 1940-

Title
: 
International marketing : an Asia-Pacific perspective

Author
: 
Fletcher, Richard, 1940-

ISBN
: 
9780733970030

Edition
: 
3rd ed.

Publication Information
: 
Frenchs Forest : Pearson Education Australia, c2005.

Physical Description
: 
xxvi, 832 p. : ill., maps ; 26 cm.

Subject Term
: 
Export marketing -- Asia.
 
Export marketing -- Pacific Area.
 
International business enterprises.

Added Author
: 
Brown, Linden.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/14/102402HF1416 F44 2005Beytepe Genel Koleksiyon