Marketing management : a strategic decision-making approach
by
 
Mullins, John W. (John Walker)

Title
: 
Marketing management : a strategic decision-making approach

Author
: 
Mullins, John W. (John Walker)

ISBN
: 
9780071326377

Edition
: 
8th ed.

Publication Information
: 
New York : McGraw-Hill, c2013.

Physical Description
: 
xxi, 547 p. : ill. ; 26 cm.

Subject Term
: 
Marketing -- Management.

Added Author
: 
Walker, Orville C.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/14/102530HF5415.13 M352324 2013Beytepe Genel Koleksiyon