Services marketing : integrating customer focus across the firm
by
 
Zeithaml, Valarie A.

Title
: 
Services marketing : integrating customer focus across the firm

Author
: 
Zeithaml, Valarie A.

ISBN
: 
9780071263931

Edition
: 
5th ed.

Publication Information
: 
Boston : McGraw-Hill Irwin, c2009.

Physical Description
: 
xxviii, 708 p. : ill., map ; 26 cm.

Subject Term
: 
Service industries -- Marketing.
 
Customer services.
 
Marketing.

Added Author
: 
Bitner, Mary Jo.
 
Gremler, Dwayne D.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/14/102836HD9980.5 Z45 2009Beytepe Genel Koleksiyon