Strategic marketing
by
Mooradian, Todd A.
Title
:
Strategic marketing
Author
:
Mooradian, Todd A.
ISBN
:
9780137136971
Edition
:
International ed.
Publication Information
:
Upper Saddle River, N.J. ; Harlow : Pearson Education, c2012.
Physical Description
:
xxiv, 384 p. : ill. ; 23 cm.
Subject Term
:
Marketing -- Management.
Strategic planning.
Added Author
:
Matzler, Kurt.
Ring, Lawrence J.
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Beytepe Library | Book | 7.2/14/106967 | HF5415.13 M66 2012 | | Beytepe Genel Koleksiyon |