Global marketing
by
 
Keegan, Warren J.

Title
Global marketing

Author
Keegan, Warren J.

ISBN
9780273766711

Edition
7th ed., global ed.

Publication Information
Boston, Mass. ; London : Pearson, c2013.

Physical Description
592 p. : col. ill., col. maps ; 28 cm.

Subject Term
Export marketing.
 
International trade.

Added Author
Green, Mark C.


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Beytepe LibraryBook7.2/14/106901HF1416 K44 2013Beytepe Genel Koleksiyon