B2B brand management
by
Kotler, Philip.
Title
:
B2B brand management
Author
:
Kotler, Philip.
ISBN
:
9783540253600
Publication Information
:
Berlin ; New York : Springer, c2006.
Physical Description
:
xvi, 357 p. : ill. ; 24 cm.
Subject Term
:
Brand name products -- Management.
Brand name products -- Case studies.
Added Author
:
Pfoertsch, Waldemar.
Michi, Ines.
| Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
|---|
| Beytepe Library | Book | 7.2/14/101979 | HD69.B7 K68 2006 | | Beytepe Genel Koleksiyon |