Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
by
 
Friedrichsen, Mike. editor.

Title
: 
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

Author
: 
Friedrichsen, Mike. editor.

ISBN
: 
9783642288975

Physical Description
: 
IX, 880 p. 174 illus., 47 illus. in color. online resource.

Series
: 
Media Business and Innovation

Subject Term
: 
Economics.
 
Marketing.
 
Mass media.
 
Economics/Management Science.
 
Media Management.
 
Communication Studies.
 
Media Research.
 
Public Relations.

Added Author
: 
Mühl-Benninghaus, Wolfgang.

Added Corporate Author
: 
SpringerLink (Online service)

Electronic Access
: 
http://dx.doi.org/10.1007/978-3-642-28897-5


LibraryMaterial TypeItem BarcodeShelf Number[[missing key: search.ChildField.HOLDING]]Status
Online LibraryE-Book333211-1001ONLINE(333211.1)Elektronik Kütüphane