Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
by
Friedrichsen, Mike. editor.
Title
:
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
Author
:
Friedrichsen, Mike. editor.
ISBN
:
9783642288975
Physical Description
:
IX, 880 p. 174 illus., 47 illus. in color. online resource.
Series
:
Media Business and Innovation
Subject Term
:
Economics.
Marketing.
Mass media.
Economics/Management Science.
Media Management.
Communication Studies.
Media Research.
Public Relations.
Added Author
:
Mühl-Benninghaus, Wolfgang.
Added Corporate Author
:
SpringerLink (Online service)
Electronic Access
:
Library | Material Type | Item Barcode | Shelf Number | [[missing key: search.ChildField.HOLDING]] | Status |
---|
Online Library | E-Book | 333211-1001 | ONLINE(333211.1) | | Elektronik Kütüphane |